Collection: Bugsy’s

Bugsy's products are made with human-grade Australian meats infused with Eastern herbal formulations, while consciously avoiding grains and starches.

Their recipes are thoughtfully developed by pet nutrition specialist Joanne Cooper, in consultation with Veterinary Specialists and PhD-qualified animal nutrition experts, to ensure exceptional quality and balanced nutrition for both dogs and cats.

From complete air-dried and freeze-dried meals to functional freeze-dried treats, Bugsy's offers a convenient way to add nutrient-rich, minimally processed nutrition to your pet's diet.

Air-Dried or Freeze-Dried? Start Here

Bugsy's makes complete meals in both formats. Neither is cooked and both are shelf-stable, so the choice comes down to how the moisture is removed and what that does to texture, nutrient retention and price.

Swipe the table sideways to see both.

Air-dried Freeze-dried
How it's dried Gentle warmth and moving air, 50–70°C, over hours to days Frozen, then the ice is drawn off under vacuum — no heat at all
Moisture removed ~70–80% Up to 95%
Texture Firm and chewy — looks and serves like a very good kibble Light and porous — crumbles easily, rehydrates in minutes
Add water? Optional Recommended for a full meal
Shelf life, unopened 12–18 months 18–25+ months
Nutrient retention High — well above kibble Highest — heat-sensitive vitamins and proteins survive intact
Cost per day Lower Higher — the process is slower and more energy-intensive

Air-dried tends to suit you if

  • You want an everyday meal that scoops and serves like kibble, with no preparation
  • Budget matters, but you still want a large step up from conventional dry food
  • Your dog is coming off kibble and a familiar format will make the switch easier
  • Your dog likes something to chew rather than something soft

Freeze-dried tends to suit you if

  • You want the closest thing to raw that doesn't need a freezer
  • You have a fussy eater — the concentrated aroma once rehydrated is what usually turns them around
  • You're after a novel protein: kangaroo, venison or wild boar
  • You travel or board your pet often, and want the lightest, simplest option to pack

Or use both. Plenty of owners feed air-dried as the everyday base and add freeze-dried as a topper, a training reward or the travel option. It's the approach Bugsy's themselves suggest — most of the freeze-dried benefit at a fraction of the cost of feeding it as the whole meal.

Not Sure Which Air-Dried Meal to Choose?

Bugsy's air-dried meals come in four single-protein recipes, each complete and balanced for all life stages. The choice comes down to your dog's protein sensitivities, body condition, and how energy-dense a recipe you want.

Swipe the table sideways to see all four.

Chicken Beef Kangaroo Turkey
Best for All dogs, first-time raw feeders & sensitive stomachs Active dogs needing high energy, muscle support & vitality Dogs with allergies, food sensitivities or needing a lean diet Dogs needing a lighter protein with joint & brain support
Key benefits High protein, easily digestible, supports lean muscle & energy Rich in iron & zinc, supports immunity, joint & skin health Very lean, highly digestible, supports weight management & conditioning Low in saturated fat, supports muscle, brain & cellular health
Sensitivities Common protein — not ideal if sensitive to chicken Common protein — not ideal if sensitive to beef Novel protein — suits dogs sensitive to chicken or beef Less common protein — suits dogs sensitive to beef or chicken
10 kg dog 104 g/day 98 g/day 131 g/day 116 g/day
3.5 kg bag lasts
(10 kg dog)
~34 days ~36 days ~27 days ~30 days
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Leaner recipes are less energy-dense, so they need slightly larger daily portions — which is also why a bag of kangaroo runs out sooner than a bag of beef. Feeding amounts are a starting point; adjust to your dog's activity level, age and body condition.

Which Freeze-Dried Meal Is Right for My Dog?

Bugsy's freeze-dried meals come in three single-protein recipes, all complete and balanced from puppyhood through adulthood. Every one is a novel protein, so the choice usually comes down to how much fat your dog needs and what they've already eaten before.

Swipe the table sideways to see all three.

Kangaroo Venison Wild Boar
Protein 61% 58% 60%
Fat 20% 19% 12%
Energy 420 kcal
/100 g
400 kcal
/100 g
365 kcal
/100 g
10 kg dog 118 g/day 118 g/day 129 g/day
Best for Dogs that have reacted to several proteins already, and active dogs who can carry the calories Rotating away from beef, chicken or lamb without dropping protein levels Dogs that need a leaner everyday meal, or are watching their weight
Novel protein A marsupial — unrelated to anything commonly used in pet food, so the cleanest choice for an elimination trial New to most dogs, though deer are ruminants like cattle and sheep Rarely fed, but the farmed pig is a domesticated wild boar — not novel if your dog has had pork
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All three are shelf-stable, so no freezer space is needed. Serve rehydrated as a full meal, crumbled as a topper, or dry as a high-value treat.

Shopping for a Cat? Start Here

Bugsy's freeze-dried range for cats runs on the same three novel proteins — kangaroo, venison and wild boar — but the recipes are formulated separately rather than scaled down from the dog versions.

That matters more than it sounds. Cats are obligate carnivores, and nutrients such as taurine and DHA have to arrive ready-made in the food because a cat can't reliably make or convert them. A canine recipe fed long-term leaves gaps in exactly those places.

Browse Bugsy's freeze-dried for cats

Explore Our Functional Freeze-Dried Treats
Kangaroo & Cordyceps
Kangaroo & Cordyceps
Energy & Stamina
Best For
Active pets, working breeds & those needing an energy boost

Key Benefits
Boosts energy, supports stamina, respiratory health & immune function

Functional Herb
Cordyceps — supports oxygen utilisation, endurance & vitality

Protein
Kangaroo — lean novel protein, ideal for sensitivities
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Emu & Reishi
Emu & Reishi
Immunity & Recovery
Best For
Pets needing immune support, recovery & allergy-prone pets

Key Benefits
Strengthens immunity, supports recovery & antioxidant protection

Functional Herb
Reishi — rich in beta-glucans, immune-modulating & anti-inflammatory

Protein
Emu — lean novel protein, gentle on digestion
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Beef Tendon & Turmeric
Beef Tendon & Turmeric
Joint & Mobility
Best For
Senior pets, active dogs & pets with joint or mobility concerns

Key Benefits
Supports joint flexibility, reduces inflammation & promotes collagen

Functional Herb
Turmeric — anti-inflammatory, antioxidant & supports liver health

Protein
Beef tendon — naturally rich in collagen & connective tissue nutrients
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Chicken & Ginseng
Chicken & Ginseng
Cognitive Health
Best For
Senior pets, training & pets needing focus or mental clarity

Key Benefits
Enhances focus, memory & mental alertness, combats fatigue

Functional Herb
Ginseng — supports cognitive function, circulation & vitality

Protein
Chicken — lean, easily digestible & rich in B vitamins
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Beef & Goji Berry
Beef & Goji Berry
Anti-Ageing
Best For
Senior pets & those needing antioxidant & cellular health support

Key Benefits
Combats oxidative stress, supports immunity & promotes healthy ageing

Functional Herb
Goji berry — rich in antioxidants, supports cellular health & vitality

Protein
Grass-fed beef, beef heart & liver — nutrient-dense organ blend
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