BUGSY'S
Bugsy's Air-Dried Beef Dog Food
Bugsy's Air-Dried Beef Dog Food
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Mix any Bugsy's Air-Dried Dog Food flavours in 1.1 kg or 3.5 kg. Buy two or more bags and $4.50 comes off every bag — two bags save $9, three save $13.50, and so on. No discount code needed.
Bugsy's Air-Dried Beef is a premium air-dried dog food in Singapore, made with high-quality Australian grass-fed beef, organs, and bone to deliver a complete and balanced diet for dogs of all life stages. Gently air-dried to preserve nutrients, this minimally processed formula offers the benefits of raw feeding with the convenience of dry food.
Ideal for: Dogs of any age and size
- Serve as a complete meal or mix with existing food
- Use as a nutrient-dense topper to enhance meals
- Can also be broken into smaller pieces for training
How Much Does It Cost To Feed As A Complete Meal?
Find your dog's weight and read across. Beef is the richest recipe in the Bugsy's air-dried range, so daily portions are the smallest of the four proteins. Feeding guidelines are a starting point — adjust to your dog's activity level, age, and body condition.
| Your dog | Feed per day | Cost per day | 3.5 kg bag lasts |
|---|---|---|---|
| 5 kg | 58 g | $4.46 | ~60 days |
| 10 kg | 98 g | $7.53 | ~36 days |
| 15 kg | 132 g | $10.15 | ~27 days |
| 20 kg | 164 g | $12.60 | ~21 days |
* Cost per day is based on the 3.5 kg pack, fed as a complete meal.
Which Pack Size Should I Buy?
Every pack contains the same beef recipe — only the size differs. The larger the pack, the lower the cost per 100 g, and buying two or more brings it down further still.
| Pack | Price | Per 100 g | Lasts a 10 kg dog |
|---|---|---|---|
| 328 g | $39 | $11.89 | ~3 days |
| 1.1 kg | $99 | $9.00 | ~11 days |
| 3.5 kg | $269 | $7.69 | ~36 days |
| 2 × 1.1 kg bundle price |
$189 | $8.59 | ~22 days |
| 2 × 3.5 kg bundle price |
$529 | $7.56 | ~71 days |
* Duration based on a 10 kg dog fed 98 g per day as a complete meal. Smaller dogs will get considerably longer from each pack.
How Bugsy's Air-Dried Works
Bugsy's uses a gentle air-drying process, removing moisture while preserving the nutritional integrity of the ingredients. It's one of two formats Bugsy's makes — the other is freeze-dried, which takes more moisture out without any heat and comes in different proteins. The differences, and when each one suits, are set out in the Air-Dried or Freeze-Dried? section further down.
This process helps:
✔ Retain natural enzymes and nutrients
✔ Maintain high protein content
✔ Enhance flavour naturally
✔ Improve digestibility
The inclusion of organs and finely ground bone ensures your dog receives:
- Natural calcium
- Essential vitamins and minerals
- Balanced nutrition without synthetic additives
Wellness Benefits
- Omega Fatty Acids: Nourishes skin and coat health.
- Antioxidants, Vitamins, and Minerals: Enhances overall health and supports gut function.
- DHA, EPA, and Glycosaminoglycans: Promotes joint health and reduces inflammation.
- Organic Seaweed: Improves dental health and boosts metabolism.
Suitable For
- Dogs of all breeds and life stages
- Puppies, adult dogs, and seniors
- Dogs on kibble, raw, or home-cooked diets
- Fussy eaters needing a more palatable option
- Owners looking for a raw alternative without hassle
Key Benefits
- Complete & balanced for all life stages (AAFCO compliant)
- Made with real Australian grass-fed beef, organs, and bone
- Made with human-grade ingredients
- Single protein — easier digestion and reduced allergens
- Grain-free & starch-free
- Gently air-dried to preserve nutrients and flavour
- Supports muscle development and overall vitality
- Highly palatable — ideal for fussy eaters
- Can be used as a full meal, topper, or treat
This makes Bugsy's a versatile option for dogs transitioning to raw feeding or upgrading from kibble.
Why Choose Air-Dried Over Kibble?
- Retains nutrients like raw food
- More convenient than frozen raw — no thawing or refrigeration needed
- Lightweight and easy to store
- Maintains natural proteins, fats, and essential nutrients
Air-Dried or Freeze-Dried?
Bugsy's makes complete meals both ways, and neither is cooked. The difference is how the moisture comes out — and that decides texture, shelf life and price.
| Air-dried (this product) | Freeze-dried | |
|---|---|---|
| Method | Gentle warmth and airflow, 50–70°C | Frozen, ice drawn off under vacuum — no heat |
| Moisture removed | ~70–80% | Up to 95% |
| Serve | Straight from the bag, like kibble | Best rehydrated, 3–5 minutes |
| Texture | Firm and chewy | Light, crumbles easily |
| Shelf life, unopened | 12–18 months | 18–25+ months |
| Cost per day | Lower | Higher |
Stay with air-dried if you want an everyday meal that measures and serves like kibble, your dog is coming off dry food, or budget is part of the decision. It's the simpler daily staple.
Look at freeze-dried if you want the closest thing to raw without a freezer, you have a fussy eater who needs the aroma, or you're after a novel protein — the freeze-dried range is kangaroo, venison and wild boar rather than beef, chicken and turkey.
Ingredients & Nutritional Analysis
Ingredients:
Australian Grass-Fed Beef muscle meat, brisket bones and organs (98%), Nutritional Yeast, Pumpkin, Carrot Fibre, Camelina Oil, Sunflower Lecithin, Wild Marine Algae, Maitake Mushroom, Olive Extract, Green Lipped Mussel, Blueberries, Parsley, Organic Kelp Ascophyllum Nodosum, Vinegar, Beetroot.
✔ No artificial additives or preservatives
✔ No fillers or by-products
✔ Naturally nutrient-dense formulation
Nutritional Analysis:
| Nutrient | Value |
|---|---|
| Protein (min) | 42% |
| Fat (max) | 35% |
| Ash (max) | 5% |
| Fibre (max) | 6% |
| Moisture | 8% |
Frequently Asked Questions
Is Bugsy's air-dried food suitable for puppies?
Yes — all of our air-dried meals are suitable for dogs of all ages. Each bag has a detailed feeding guide on the back with correct portion sizes based on your dog's age and weight.
Which pack size should I start with?
The 328 g pack is a trial size — for a 10 kg dog fed as a complete meal it is around three days of food, so it suits testing palatability or using as a topper. The 1.1 kg pack works well for small dogs or short rotations, and the 3.5 kg pack is the everyday size and the best value per 100 g.
Is the pet food human grade?
Yes — all products are made with human-grade ingredients. We don't add sugar, salt, or artificial flavourings — all-natural is what we're all about.
How do you source your meat?
We keep it local, sustainable, and ethical. Our meats are ethically farmed or wild-caught through government-approved methods — sourced from the green pastures of Australia. No chemicals, no radiation, no toxins.
Why does Bugsy's air-dried food clump together?
Slight clumping is normal, especially in humid weather like Singapore's climate. Bugsy's air-dried meals are made with high meat content and natural fats, with fewer starches and anti-caking additives compared to traditional kibble. As long as the food smells fresh and shows no signs of mould or spoilage, it is perfectly safe to feed. Store in a cool, dry place and seal the bag tightly after opening.
Should I rotate between different Bugsy's recipes?
Many pet owners choose to rotate between proteins to provide more dietary variety over time. Different proteins naturally contain different nutrients, fats, and amino acid profiles. Bugsy's Air-Dried Meals are available in multiple proteins including beef, chicken, kangaroo, and turkey, making rotational feeding simple and convenient. Gradual transitions are recommended for pets with sensitive digestion.
→ Learn more about protein rotation in our guide.
