BUGSY'S
Bugsy's Air-Dried Chicken Dog Food
Bugsy's Air-Dried Chicken Dog Food
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Mix any Bugsy's Air-Dried Dog Food flavours in 1.1 kg or 3.5 kg. Buy two or more bags and $4.50 comes off every bag — two bags save $9, three save $13.50, and so on. No discount code needed.
Bugsy's Air-Dried Chicken is a premium air-dried dog food in Singapore, crafted with high-quality Australian chicken, organs, and bone to provide a complete and balanced diet for dogs of all life stages. Gently air-dried to preserve nutrients and natural flavour, this formula delivers the benefits of raw feeding with the convenience of dry food.
Ideal as a complete meal, topper, or training treat, Bugsy's Air-Dried Chicken is perfect for pet owners looking for a clean, nutrient-dense alternative to kibble.
How Much Does It Cost To Feed As A Complete Meal?
Find your dog's weight and read across. Chicken is more energy-dense than the leaner game proteins, so daily portions are smaller than kangaroo or turkey. Feeding guidelines are a starting point — adjust to your dog's activity level, age, and body condition.
| Your dog | Feed per day | Cost per day | 3.5 kg bag lasts |
|---|---|---|---|
| 5 kg | 65 g | $5.00 | ~54 days |
| 10 kg | 104 g | $7.99 | ~34 days |
| 15 kg | 141 g | $10.84 | ~25 days |
| 20 kg | 175 g | $13.45 | ~20 days |
* Cost per day is based on the 3.5 kg pack, fed as a complete meal.
Which Pack Size Should I Buy?
Every pack contains the same chicken recipe — only the size differs. The larger the pack, the lower the cost per 100 g, and buying two or more brings it down further still.
| Pack | Price | Per 100 g | Lasts a 10 kg dog |
|---|---|---|---|
| 328 g | $39 | $11.89 | ~3 days |
| 1.1 kg | $99 | $9.00 | ~11 days |
| 3.5 kg | $269 | $7.69 | ~34 days |
| 2 × 1.1 kg bundle price |
$189 | $8.59 | ~21 days |
| 2 × 3.5 kg bundle price |
$529 | $7.56 | ~67 days |
* Duration based on a 10 kg dog fed 104 g per day as a complete meal. Smaller dogs will get considerably longer from each pack.
How Bugsy's Air-Dried Works
Bugsy's uses a gentle air-drying process to remove moisture while maintaining nutritional integrity. It's one of two formats Bugsy's makes — the other is freeze-dried, which takes more moisture out without any heat and comes in different proteins. The differences, and when each one suits, are set out in the Air-Dried or Freeze-Dried? section further down.
This process helps:
✔ Preserve natural nutrients and enzymes
✔ Maintain high protein levels
✔ Enhance natural flavour
✔ Improve digestibility
The inclusion of organs and finely ground bone ensures your dog receives:
- Natural calcium
- Essential vitamins and minerals
- Balanced nutrition without synthetic additives
Wellness Benefits
- Single Protein, No Fillers: Pure, simple, and easily digestible.
- Omega 6 & 3 Fatty Acids: Supports healthy skin and a shiny coat.
- Antioxidants, Vitamins, and Minerals: Enhances overall health and provides gut-friendly fibre.
- DHA, EPA, Glycosaminoglycans & Choline: Promotes joint health, reduces inflammation, and supports brain and cellular function.
- Organic Seaweed: Aids tartar control, boosts metabolism, and supports healthy aging and longevity.
Suitable For
- Dogs of all breeds and life stages
- Puppies, adult dogs, and seniors
- Dogs on kibble, raw, or home-cooked diets
- Fussy eaters needing a more appealing option
- Owners seeking a raw alternative without hassle
Key Benefits
- Complete & balanced for all life stages (AAFCO compliant)
- Made with real Australian free-range chicken, organs, and bone
- Gently air-dried to preserve nutrients and taste
- Supports lean muscle development and overall health
- Highly palatable — great for fussy eaters
- Can be used as a meal, topper, or training reward
- Grain-free & starch-free
This makes Bugsy's an excellent option for dogs transitioning to raw feeding or upgrading from processed diets.
Why Choose Bugsy's Air-Dried Over Kibble?
- Retains nutrients like raw feeding
- Shelf-stable and convenient — no freezing or thawing needed
- Lightweight and easy to store
- Preserves more natural proteins, fats, and micronutrients than traditional kibble
Air-Dried or Freeze-Dried?
Bugsy's makes complete meals both ways, and neither is cooked. The difference is how the moisture comes out — and that decides texture, shelf life and price.
| Air-dried (this product) | Freeze-dried | |
|---|---|---|
| Method | Gentle warmth and airflow, 50–70°C | Frozen, ice drawn off under vacuum — no heat |
| Moisture removed | ~70–80% | Up to 95% |
| Serve | Straight from the bag, like kibble | Best rehydrated, 3–5 minutes |
| Texture | Firm and chewy | Light, crumbles easily |
| Shelf life, unopened | 12–18 months | 18–25+ months |
| Cost per day | Lower | Higher |
Stay with air-dried if you want an everyday meal that measures and serves like kibble, your dog is coming off dry food, or budget is part of the decision. It's the simpler daily staple.
Look at freeze-dried if you want the closest thing to raw without a freezer, you have a fussy eater who needs the aroma, or you're after a novel protein — the freeze-dried range is kangaroo, venison and wild boar rather than chicken, beef and turkey.
Ingredients & Nutritional Analysis
Ingredients:
Australian Free-Range Chicken muscle meat, frames and organs (98%), Nutritional Yeast, Pumpkin, Carrot Fibre, Sunflower Lecithin, Wild Marine Algae, Cold Pressed Flaxseed Oil, Maitake Mushroom, Olive Extract, Blueberries, Green Lipped Mussel, Organic Kelp Ascophyllum Nodosum, Vinegar, Parsley, Beetroot.
✔ No artificial additives or preservatives
✔ No fillers or by-products
✔ Naturally nutrient-dense
Nutritional Analysis:
| Nutrient | Value |
|---|---|
| Protein (min) | 38% |
| Fat (min) | 36% |
| Ash (max) | 7% |
| Fibre (max) | 7% |
| Moisture | 8% |
Frequently Asked Questions
Do your products contain any preservatives or additives?
No — Bugsy's is 100% natural and completely free from preservatives and artificial additives. No fillers, no wheat, no chemicals, no hormones.
Which pack size should I start with?
The 328 g pack is a trial size — for a 10 kg dog fed as a complete meal it is around three days of food, so it suits testing palatability or using as a topper. The 1.1 kg pack works well for small dogs or short rotations, and the 3.5 kg pack is the everyday size and the best value per 100 g.
Is Bugsy's air-dried food suitable for puppies?
Yes — all air-dried meals are suitable for dogs of all ages. Each bag has a detailed feeding guide on the back with correct portion sizes based on your dog's age and weight.
Is air-dried food better than kibble?
Air-dried food is less processed and retains more natural nutrients, making it a healthier alternative for many dogs.
Why does Bugsy's air-dried food clump together?
Slight clumping is normal, especially in humid weather like Singapore's climate. Bugsy's air-dried meals are made with high meat content and natural fats, with fewer starches and anti-caking additives compared to traditional kibble. As long as the food smells fresh and shows no signs of mould or spoilage, it is perfectly safe to feed. Store in a cool, dry place and seal the bag tightly after opening.
Should I rotate between different Bugsy's recipes?
Many pet owners choose to rotate between proteins for more dietary variety. Different proteins contain different nutrients, fats, and amino acid profiles. Bugsy's is available in multiple proteins including beef, chicken, kangaroo, and turkey. Gradual transitions are recommended for sensitive stomachs.
→ Learn more about protein rotation in our guide.
